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Strategic Management: Concepts

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Strategic Management: Concepts Title: Strategic Management: Concepts
Author: Frank Rothaermel
Publisher: 2012-01-09
Format: Online PDF (464 pages, 22.1MB)
Language: English
ISBN-10: 0077324455
ISBN-13: 9780077324452

Pdf ebooks free Strategic Management: Concepts.Plot:

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.


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